WHEN TO EMBRACE INNOVATION

  Would you consider yourself an ‘innovative’ company? I was chatting recently with one of our Business Blueprint clients, Patrick, and innovation came up in conversation. He asked me: “When is the right time and the wrong time to innovate in business?” This is an interesting thing to ask because innovation itself is an interesting…

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HOW TO AVOID SHINY OBJECT SYNDROME

  It’s easy to fall into the trap of Shiny Object Syndrome The symptoms A business with Shiny Object Syndrome is scattered in its approach to marketing. It has a fantastic database but doesn’t regularly send EDMS. It has accounts on multiple social media platforms but doesn’t use any of them effectively for engagement with…

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