If you regularly use social media to reach your audience, one of the things you’ll notice is every platform has different image requirements. Whether that be Facebook, Instagram, LinkedIn, Pinterest or YouTube. And if you don’t crop your images in advance, they will crop them for you. That is why it’s best to optimise images…
Podcasting is on the rise. Right now, millions of people are tuning in to their favourite podcasts. It is how they access news and information on subjects that matter most for them. However, with many businesses launching their own podcast shows, you need to find a way to stand out and draw more people in.…
Do you feel anxious when standing or talking in front of a camera? Your heart beats fast. Your palms get sweaty. Your voice starts to tremble. Suddenly, you can’t remember what to say in front of the camera. Stage fright is something that everyone experiences and it’s nothing to be ashamed of — I’ve been…
Do you want to dramatically improve image quality, size and colour without losing quality? Normally you would have to use complicated photo editing software like Photoshop, Lightroom, or GIMP. However, if you’re not an experienced image editor or you don’t consider yourself tech-savvy, you may find it difficult to use these programs. On top of…
Do you know the best thing about setting a clear vision for your business? To build a successful business, the first step is having a clear vision of what you want to build and why. The clearer you are about your vision, the easier it is to get rid of all the distractions that get…
Struggling to build your own website? Instead of starting from scratch and deciding which plugins to add, you can check out exactly which tools successful websites use to build their page. Then, you can consult with your web developer to see how you can incorporate those same technologies in your business. In this video, Dale…
Are you still using a manual bookkeeping system to manage your finances? As your business grows, you need a more effective bookkeeping system. This way you can handle multiple transactions and ensure fewer mistakes due to manual data entry. In this video, the founder of Go Global Bookkeeping and Chartered Accountant Scott Trevethan explains how…
With many businesses switching to a work from home set up due to the COVID-19 pandemic, there’s been a clear surge in demand for video conferencing. Whether this is your first time stepping in front of a camera, or you’ve been using web conferencing for years, there’s always more to learn. In this video, we’re…
When you’re on the pathway toward business success, challenging situations arise almost daily. You’re going to face fear, doubt and pressure that could be detrimental for your business. If things get tough, remind yourself never to give in to your negative thoughts. Don’t let challenges cause you to overlook opportunities and crush your momentum. In…
‘Standing on the shoulders of giants’ is an expression which means ‘learning from the best’. As a small business owner, it can be difficult to stay up to date with the latest trends, especially when it comes to marketing and video. So standing on those shoulders and checking out how industry leaders do things can…
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