3 EASY STEPS TO GET MORE REFERRALS

  Do you want to know the single biggest thing you can do to increase the conversion rate of your website or any marketing collateral? It’s simply adding more testimonials to your business. Having testimonials is very important because it’s what gives people confidence in your product. The true measure of a product or service…

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Simple Ways to Protect Your Online Reputation

  Negative reviews can be a kiss of death for small business. Here’s how to make sure your online reputation reflects you in a positive light. In the old days, if a customer had a bad experience they would tell ten people. Now, thanks to the internet, they tell the whole world! As a small…

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WHEN TO EMBRACE INNOVATION

  Would you consider yourself an ‘innovative’ company? I was chatting recently with one of our Business Blueprint clients, Patrick, and innovation came up in conversation. He asked me: “When is the right time and the wrong time to innovate in business?” This is an interesting thing to ask because innovation itself is an interesting…

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HOW TO AVOID SHINY OBJECT SYNDROME

  It’s easy to fall into the trap of Shiny Object Syndrome The symptoms A business with Shiny Object Syndrome is scattered in its approach to marketing. It has a fantastic database but doesn’t regularly send EDMS. It has accounts on multiple social media platforms but doesn’t use any of them effectively for engagement with…

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