Podcasting is an ideal way for many business owners to share their message with the world. This type of broadcast makes you an instant radio host, covering the topic you specialise in. Business owners leverage podcasts to reach a global audience, establish themselves as thought leaders and share information with their customers. They are relatively…

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The Power of Stories Seth Godin once said, “Marketing is no longer about the stuff that you make but about the stories you tell.” This quote was initially made about a decade ago – right before the disruption caused by the proliferation of social media in all its forms, yet it could not ring truer…

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Not every industry is with us for life and if you want to experience success for the long term you need to be aware of what is facing extinction and what is coming up as a new breed. Thanks to the rising tide of new technology, there are exciting new opportunities across a range of…

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Most business owners never ask for advice. They just plod along and use the old trial and error method. They do something that doesn’t work, then try something else a go and if they’re lucky, eventually they’ll get results. The only problem with this is it takes years to get anywhere and by that stage,…

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We are all searching for the Holy Grail of apps! You know, the one little square on your smartphone that will open up a world of productivity and efficiency, and will order you a pepperoni pizza and some garlic bread while it’s at it. There are zillions of apps out there! They promise they will…

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Part spreadsheet, part database, and entirely flexible, Airtable gives you the freedom to arrange your work just the way you like. In 2018, Business Insider described this tool as “the app that’s taking Silicon Valley by storm”. At Business Blueprint we’ve recently started using Airtable to handle our marketing planning, social media posting and more!…

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Ever heard of business intelligence? No, it’s not about how “smart” your business is, but is more about the information that is ‘held’ within your business. Business intelligence turns your dense, unreadable data into knowledge to help you make informed decisions. When you track your business intelligence, you can take objective measurements, reveal problem areas,…

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“Thanks for your email. Your feedback is important to us and we….” How many times have you typed this out during your time as a business owner? Whether it be email communication, requesting online reviews, or replying to social media comments, responding to customers is very important. However, it can be a massive drain on…

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