Today I’m going to talk about some of the ways that creating online videos can benefit your business.
Working with clients through Business Blueprint, I regularly come across business owners who are hesitant to incorporate online videos in their marketing.
Although they may be looking for a way to engage with their customers and gain more exposure for their business, many small business owners feel they simply don’t have time, while others are overwhelmed at the idea of getting to grips with yet more technology or daunted by what they assume will be a lot of expense to produce a professional looking video.
People are often surprised when I tell them it doesn’t take hours to create a short video. The script can be as simple as reading out a blog post or article that you’ve already written and you don’t have to spend thousands of dollars on a full-scale production team – it’s easy to create a professional, high quality video using a $600 camera.
So what can online videos do for your business?
There are five main ways online videos can benefit you.
- Competitive advantage
The world of online videos is much less crowded than the world of written content. This means less time spent vying for attention and more opportunities to get ahead of your competitors.
Question for reflection: Are your competitors using online videos?
- Trust and rapport
Videos create a sense of intimacy and familiarity that just doesn’t happen with written text. Once your viewers feel like they know you, they are far more likely to buy from you.
- YouTube is the world’s second largest search engine
Posting videos to YouTube gives you access to millions of people all over the world who are searching every day for information that you can give them.
Question for reflection: Can you afford not to have a presence on the world’s second largest search engine?
- Increased sales and conversions
Improved visibility and higher levels of customer engagement will naturally lead to better conversion rates and increased sales.
- Set and forget
Once they’re out there your videos will keep working for you and bringing traffic to your site 24/7, for months or even years into the future.
Question for reflection: How much of your marketing takes care of itself with no attention from you?
At Business Blueprint we help our clients build a base of compelling video content so they can get the edge over their competitors, improve their overall visibility and customer engagement, and grow their business.