Use to Create a Win/Win for You and Your Customers

As a business owner, you may have ‘blogging’ on your list of marketing strategies. It’s no secret blogging works, however, it can be challenging, time-consuming and expensive.

One way to get around this is to outsource to a freelance copywriter. Another is to use

If you have a social media presence, if you email your clients regularly or you want to engage better with them, using to share other people’s content with your audience can be very effective.

What Is Content Curation?

Before you start using, you need to know what content curation is.

Simply put, content curation means sharing other people’s content. As an Australian or NZ business owner, there is a wealth of information from publications and similar businesses which are not direct rivals. You also have the benefit of being able to tap into content created by the US and UK markets.

Companies from Greenpeace to major corporate players use content curation to share interesting and relevant information with their audience. It doesn’t matter if you don’t always create your own content from scratch, what this technique does is show your customers you have your finger on the pulse.

When you share other people’s content, you can add your two cents or your personal perspective before you share the link on social media or in emails.

Content curation is a great strategy but of course, the concern is you’re sending traffic away from your own website. provides a clever workaround.

How to use to create a win/win for you and your clients

When sharing curated content, stick to relevant, quality content which is relevant and interesting to your audience. Have a read first or make sure it is from a reputable source so your strategy doesn’t backfire on you.

Now, before you share, use This clever tool allows you to customise the links you share with your customers.

When you use, the link you share will open to an external website. However, once clicked on, a custom call to action will pop up at the bottom of the page, inviting the reader to visit your site.

This is like giving a famous celebrity a shirt with your brand on it to wear! People are excited to see the celeb but they can’t help but notice the shirt, especially if it has a message which suits what they are looking for.

Using is a win/win because you are able to share quality, credible content with your audience, which has not cost you a cent to create. Then, when they open the link, the connection to you and your business is maintained. They can easily click to visit your website and become a customer.

How to find articles to share with your audience

Wondering what your customers are interested in? There are a few ways to easily keep your finger on the pulse. One is to research relevant hashtags, e.g. a property manager may look to see what is being shared with the hashtag #sydneyproperty or #realestateAU.

Google Alerts can send you a daily email based on your chosen keywords, instantly sharing fresh content with you. This is also a great way to keep up with industry trends.

Buzzsumo is another popular tool. This helps you monitor your subject of choice to know which articles are the most read and shared on a daily, weekly or monthly basis. is just one of the tools we share at 52 Ways, and is a great example of a cost-effective way to instantly start growing your business.

Want to find out about more easy ways to build the road to success? Book your free ticket to our mind-blowing one-day business workshop at

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