Sharing content with your audience is one of the most effective ways to keep in touch and boost your credibility.
The more content you share, the better, however there is not always time to work on a blog each week. You can solve this issue by hiring a freelance writer, or you can access this best-kept-secret: Sniply.
If you have a social media presence, if you email your clients regularly or if you want to engage better with them, using Sniply to share other people’s content with your audience can fill in the gaps when you don’t have the time to blog or the funds to pay for an external writer.
What Is Content Curation?
Before you start using Sniply, you need to know what content curation is.
This strategy means sharing other people’s blogs or content from major publishers. We wouldn’t recommend sharing content from your direct competition but you will find if you Google topics related to your business that there is plenty out there which is of interest to your audience. You also have the benefit of being able to tap into content created by the US and UK markets.
All kinds of brands use content curation to share interesting and relevant information with their audience. It doesn’t matter if you don’t always create your own content from scratch, what this technique does is show your customers you have your finger on the pulse.
You can share news articles and add your two cents or your personal perspective before you share the link on social media or in emails. For example, this piece about a car accident is ideal for an insurance company to share.
Content curation is a great strategy but of course, the concern is you’re sending traffic away from your own website. Sniply provides a clever workaround.
How to Use Sniply to Maximise the Effectiveness of Content Curation
When sharing curated content, stick to relevant, quality content which is relevant and interesting to your audience. Have a read first and make sure it is from a reputable source so your strategy doesn’t backfire on you. You should also check the sentiments expressed match your own mission or philosophies.
Now, before you share, use Sniply. This clever tool allows you to customise the links you send out to your customers.
When you use Sniply, the link you share will open to the external website hosting the content you share. However, once clicked on, a custom call to action will pop up at the bottom of the page, inviting the reader to visit your site.
This is like giving a famous celebrity a shirt with your brand on it to wear! People are excited to see the celeb but they can’t help but notice the shirt, especially if it has a message which suits what they are looking for.
Using Sniply is a win/win because you are able to share quality, credible content with your audience, which has not cost you a cent to create. When your users open the link, the connection to you and your business is maintained. They can easily click to visit your website and become a customer.
How to Find Articles to Share With Your Audience
Wondering what your customers are interested in? There are a few ways to easily keep your finger on the pulse. One is to research relevant hashtags, e.g. a property manager may look to see what is being shared with the hashtag #sydneyproperty or #realestateAU.
Google Alerts can send you a daily email based on your chosen keywords, instantly sharing fresh content with you. This is also a great way to keep up with industry trends.
Buzzsumo is another popular tool. This helps you monitor your subject of choice to know which articles are the most read and shared on a daily, weekly or monthly basis.
Sniply is just one of the tools we share at 52 Ways and is a great example of a cost-effective way to instantly start growing your business.
Want to find out about more easy ways to build the road to success? Book your ticket to our mind-blowing one-day business workshop at 52ways.com.